Resources Library by ANA

Maintaining the brand DNA

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments...

Catalogue: Automotive 2006

Author: Mingzhu Qi

Company: KANTAR TNS Malaysia

February 27, 2006

Social and technology trends as a springboard for qualitative research

This paper is intended to facilitate interactive ideation on possible future qualitative techniques. The authors' purpose in looking backwards is to work together to look forward, to brainstorm what the implications and uses of trends might be in the...

Catalogue: Qualitative 2005

Authors: Judith Langer, Sharon Dimoldenberg

Company: GfK

November 13, 2005

Certification of qualitative researchers

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate: Clarification of terms - what is certification and how is it different from similar processes such as...

Catalogue: Qualitative 2005

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 13, 2005

GSM

This paper covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon). The paper will focus on Nigeria which is Africa's fastest growing mobile and fixed line market. However, reference will also be...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Author: Aggrey Maposa

Company: KANTAR TNS Malaysia

November 7, 2004

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Brian Cruikshank, Nilesh Modi

Company: Ipsos MRBI

November 7, 2004

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker

September 19, 2004

Plan weekly, accumulate optimally

The authors recently analyzed the audience delivery and efficiency patterns of selected schedules for three different client planning scenarios. This analysis was undertaken in order to identify which of three analytical approaches would deliver the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print

Authors: Beth Uyenco, Craig T. Gugel

June 15, 2004

Consumer behaviour and demand projections for the consumer electronics market in Brazil

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal

Company: Philips International

April 18, 2004

Catching consumers by surprise

Category management is mainly applied within food categories. Very few examples can be found of categories that are managed across food and non-food products. Although the role of the shopping environment may be much more important in the buying...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Cees de Bont, Ingrid Moons, Gino De Vooght

September 14, 2003